Meet the Shar Behind Take Shar Marketing

Hi! I’m Sharon,
but most people call me Shar (like “share”).
After more than 20 years of shaping brands in the homebuilding industry, I’m pouring that experience into helping small businesses shine and grow with confidence.

I created Take Shar Marketing to offer a more personal, partnership driven approach where marketing feels clear, aligned, and something you can truly get excited about.

Female sitting on couch smiling with jean outfit on and boots.

My Story & My “Why”

I grew up in a large Italian family that celebrated everything, and being one of five children (including a twin!) taught me early on the values of partnership, teamwork, and being there for others. That same spirit guides every client relationship I have today.

My passion for the homebuilding industry began with my dad, who built our family home by hand. I learned that a home isn’t just a structure; it’s where comfort, joy, and memories are created. That’s why the world of homebuilding feels so personal to me. I’m not just marketing houses; I’m helping to tell the story of where life unfolds.

Raleigh is where my career and confidence grew, and where my family put down roots. Becoming a mom shifted my priorities and reminded me of the importance of building a life that blends purpose, balance, and heart. I want my daughters to see that it’s possible to lead with passion while also making time for the moments that matter most.

Throughout every chapter of my life, my energy has remained consistent; I’ve always been the one cheering others on. That “hype-girl” spirit is woven into Take Shar Marketing. Take Shar Marketing is the blend of my roots, my experience, and my love for helping people grow. “Shar” may be my nickname, but the mission is all about you helping your business take its share of the market with clarity, confidence, and heart.

~Sharon

Behind the Scenes

  • A flat lay of various fabric, tile, and paint sample swatches, a ceramic vase, a coffee cup on a saucer, and decorative materials arranged on a green background.

    Project Enthusiast

    I’m always refreshing spaces and starting new home projects.

  • A woman with long blonde hair, wearing an orange sweater, smiling and holding a white mug while sitting at a wooden table with a laptop and notebook.

    Signature Fuel

    Vanilla latte in hand; boho-chic decor and leopard prints on repeat.

  • Child's hands pressing a heart-shaped cookie cutter into rolled out dough on a wooden surface, surrounded by kitchen tools, eggs in a carton, and additional cookie cutters.

    Baking Traditions

    We love making family recipes passed down through generations.

  • A smiling woman with long blond hair wearing a black top and leopard print skirt, sitting on a sofa and holding a brown curly-haired dog.

    Penny Girl

    My sweet Penny is the best office sidekick.

  • A cup of coffee with latte art on top, sitting on a wooden table with sunlight casting a shadow.

    Vanilla Latte Girl

    Always searching for the next local coffee shop

  • A woman with long blonde hair wearing a blue jumpsuit, smiling and raising her arms while standing on one leg in a living room with large windows, green plants, teal chairs, and yellow curtains.

    Always Celebrating

    Milestones, holidays, and big or little wins — everything gets a moment.

A Few Ways My Experience Helps You

Here are a few of the ways my 20+ years have shown up for my clients.

  • I’ve led brand transformations and campaigns for national and private homebuilders.

  • I’ve created programs, events, and partnerships that build reputations and inspire teams.

  • From signage and community branding to digital content and reputation management, I love blending structure with creativity.

  • I set up clear systems, dashboards, and processes so marketing isn’t just creative, it’s measurable and meaningful.

  • Across every role, I’ve been the go-to resource for clarity, collaboration, and positive energy.

  • My foundation might be in homebuilding, but my passion is helping any business grow beautifully.

Ready to explore
what we can build together?

Let’s talk through your goals, what you’re reaching for, and where you’re ready for support.

Book a complimentary 30-minute Discovery Call, and let’s see if we’re the right fit to help your business grow with clarity and confidence.

Let's Connect